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In many cultures expressing gratitude to clients with a gift is a traditional way to close a business transaction. It may seem counter-intuitive, however giving customer gifts is actually fantastic for business. Even though money is being spent, the returns always outweigh the initial spend. These small tokens of appreciation go a long way in building relationships, customer loyalty and of course creating a memorable, lasting impression. This in turn leads to referrals and increased sales.
With March fast approaching, you will no doubt be appreciating the lighter mornings and evenings as the first day of Spring draws ever closer. Alongside the impending regrowth Spring brings, comes Mothers Day (Sunday 26th March), a chance for you to show your mum just how much you value her and everything she does for you.