As the old saying goes…You get what you pay for, and in the wine world this saying couldn't be truer. When you take into consideration packaging costs, logistics, VAT, excise duty and total margins, you receive remarkably more value for money with higher priced wines.

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In many cultures expressing gratitude to clients with a gift is a traditional way to close a business transaction. It may seem counter-intuitive, however giving customer gifts is actually fantastic for business. Even though money is being spent, the returns always outweigh the initial spend. These small tokens of appreciation go a long way in building relationships, customer loyalty and of course creating a memorable, lasting impression. This in turn leads to referrals and increased sales.

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