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In many cultures expressing gratitude to clients with a gift is a traditional way to close a business transaction. It may seem counter-intuitive, however giving customer gifts is actually fantastic for business. Even though money is being spent, the returns always outweigh the initial spend. These small tokens of appreciation go a long way in building relationships, customer loyalty and of course creating a memorable, lasting impression. This in turn leads to referrals and increased sales.
Why give gifts?
Well…who doesn’t like to receive gifts? Giving gifts to your most valuable clients and customers is a great way to highlight your businesses values. It reflects a level of kindness and signifies you care about individual and customer relationships. Both clients and customers alike recognise the significance of those two factors in creating long term relationships with a business. These gestures can have a really positive impact on your brand perception resulting in the likelihood of repeat business and increased referrals.
Besides being a thoughtful thing to do, it also gives you a great reason to contact your customers without asking anything of them. Creating a personal bond in a none sales like way!
A good customer experience goes a long way!
Although here at Peach Hampers we know our high quality gifts have a very positive impact on business and individuals, it's still always so rewarding to hear the thoughts from an individual who received one of our hamper gifts:
In his own words – “The day I picked up my new car, I entered the showroom and it was covered in a red blanket. Whilst the ceremony of pulling off the blanket revealed my new car with my name on, a temporary number plate and a beautiful champagne wicker hamper in the boot was a little theatrical. I left with a smile after this major purchase and told many friends and colleagues. I felt my custom was appreciated.
It was a very different story when I brought my current home. Despite being the biggest purchase I have ever made, I was left sitting on a chair for over 10 minutes whilst the agent did more important things like answer the phone. Eventually I received a paper envelope containing the keys with little more than an insincere thank you. I know the commission the agent received on that transaction was more than I paid for the car yet I left feeling completely unappreciated and slightly angry on what should have been one of the most special occasions of my life. I will not use them when I eventually move home again”.
At Peach Hampers, we can’t help thinking that a hamper gift or a bottle of Champagne in an personalised engraved wine box with the keys inside would have gone a long way to creating a happy experience. Such a simple way to leaving your customers appreciated and wanting to come back to you again. Thus, creating more business.
With this in mind we have created a list of tried and tested corporate gift ideas:
Gift Inspiration List
The great thing about gift giving is that you can do it any time of year. While the majority of corporate gifts go out between October and December, don’t limit yourself to this season. If your business sells summer products, send out gifts before summer. You want your gifts to stand out and be memorable and that’s where Peach Hampers can help.
These are a few of our ideas to help create a positive experience for your customers.
If you have any particular ideas, we'd love to hear from you in the comments below!